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Do good

For the community and planet

Caring for our planet and community is at the heart of what we do. From concept through to fulfilment, we carefully consider our impact to ensure it's a postive one on both the environment and our community. We work hard to find the best environmentally and ethically responsible manufacturing partners. Read below about the good we do.

Looking out for Mother Earth

We partnered with Ecologi in 2021 to help us and our customers reduce carbon emissions. For every order placed we plant a tree with our sustainability partner Ecologi. We love to support other charities projects' whenever possible, for World Wetlands Day 2023 we adopted a plot at the London Wetlands Center...

Caring for our community

We have a responsibility to support families around the globe. From donating products, sharing resources and raising funds, we continually campaign for better. Caring for parents and children is at the heart of what we do. We support our community by donating to the charities and causes which are close to our hearts and those of our customers.

Sustainable & ethical manufacturing

Our printed cotton collections are made from GOTS certified organic cotton and dyes. “Organic is the only system which eliminates highly toxic substances from the environment and instead works holistically, for the long-term benefit of people and the planet". Sustainable design and materials are at our core. From concept through to fulfilment, we carefully consider our products journey to make sure it is sustainable and kind on Mother Earth.


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