Do Good

Do good

For the community and planet

Caring for our planet and community is at the heart of what we do. From concept through to fulfilment, we carefully consider our impact to ensure it's a postive one on both the environment and our community. We work hard to find the best environmentally and ethically responsible manufacturing partners. Read below about the good we do.

Caring for our community

We have a responsibility to support families around the globe. From donating products, sharing resources and raising funds, we continually campaign for better. Caring for parents and children is at the heart of what we do. We support our community by donating to the charities and causes which are close to our hearts and those of our customers.

Sustainable & ethical manufacturing

Our printed cotton collections are made from GOTS certified organic cotton and dyes. “Organic is the only system which eliminates highly toxic substances from the environment and instead works holistically, for the long-term benefit of people and the planet". Sustainable design and materials are at our core. From concept through to fulfilment, we carefully consider our products journey to make sure it is sustainable and kind on Mother Earth.

Why choose organic cotton?

Organic cotton is really important to us. The impact that cotton production has on our environment is pretty costly. Regular cotton production uses harsh pesticides. These run off with rain water into the local rivers, contaminating water supplies and the local ecosystem. This can have a devastating effect on the health of the community and habitats. Organic cotton production doesn't use these harsh chemicals, therefore preserving a healthy, happy community and ecosystem!

What good are your delivery partners doing?

Logistics by its very nature is not very environmentally friendly, which is why they set the task of improving their footprint, investing in ESG projects and encouraging others within our industry to make meaningful change. They maximise load and efficiency and use environmentally prudent products. They are activity working towards a carbon neutral goal by 2023 and carbon zero by 2031 and have started to shift to electric vehicles acquiring the first 3 for their fleet.

Do you use single use plastic in any packaging?

We don't use any single use plastic in our products. All of our products do come in a plastic polybag for protection, however they are made out of recycled plastic which can also be recycled.