This Earth Day, we want to share why choosing organic and recycled materials is so important to us. We prioritise working with environmentally and ethically responsible manufacturing partners, and we’re proud to use GOTS Organic Cotton, Organic Dyes and GRS Recycled Polyester across our product range. From making a positive impact on the environment to caring for the well-being of little one’s health, the reasons to choose eco-friendly products are endless. Read below to learn more.

Organic farming prioritises sustainability, biodiversity, and the health of both the environment and the people who produce and use organic products. Organic farming means growing crops without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). Instead, organic farmers use natural methods like crop rotation, composting, and biological pest control to maintain soil health and reduce the environmental impact.

Non-organic farming, on the other hand, relies heavily on chemical inputs, such as synthetic fertilisers and pesticides, which can deplete soil nutrients, harm wildlife, and contaminate water sources. These practices may yield faster-growing crops but often at the expense of long-term soil health and biodiversity. Organic farming seeks to create a sustainable balance, ensuring that the land remains fertile for future generations.

The Global Organic Textile Standard (GOTS) is the leading certification for organic fibres, including cotton. It ensures that the entire supply chain, from harvesting the raw materials to environmentally and socially responsible manufacturing, adheres to strict guidelines. It’s not only the organic status of textiles but also ethical labour practices, water use, and the prohibition of toxic chemicals in the production process.

GOTS certification is a trustworthy guarantee that the product is genuinely organic and produced in a way that respects both people and the planet.

The Global Recycled Standard (GRS) ensures that recycled materials are genuinely recycled, responsibly sourced, and produced under ethical and environmentally friendly conditions. It tracks the entire journey, from source to finished product and also checks for safe working environments and chemical use. GRS helps us create high quality products with a lower footprint.

We choose GOTS organic cotton because it’s grown without toxic chemicals, making it naturally softer and safer for your little one’s delicate skin. It’s also more durable, breathable, and kind to the planet, using less water and protecting biodiversity.

We use GRS recycled polyester to transform plastic waste into long lasting, beautiful products. This helps reduce landfill, lowers carbon emissions, and supports ethical, traceable production. Together, these certifications reflect our commitment to safe, responsible, and sustainable design from start to finish.